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Emily Carr Posters for Edge Amsterdam
2 Comments | Posted by Derek in Advertising, Interesting, Press
Underneath you can find the posters that Briana Garelli (@_blackdove_) made for us to communicate our network at the Emily Carr University! Well done Briana. If you want a poster like this at your education send us an e-mail and we’ll forward the poster with your school name on it.
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Serious exposure in the home of the Maple Leaf.
0 Comments | Posted by Derek in Interesting, Marketing, News
Great work by Briana Garelli, one of our Creative Ambassadors! She attends the Emily Carr University in Vancouver. Keep up the good work, Briana! Edge seeks co-operation with international art schools to improve its creative network. Founding of the Creative Ambassadors group is part of that strategy.
Follow Briana:
Edge network
Her portfolio
Art School poster Edge by Briana Garelli
Underneath you can find some of the creative work that has been uploaded for the GDR Creative Intelligence briefing to design the cover of the Global Innovation Report.
Very funny and spot on video about the speed of Chrome, the Google browser. If even your fingers can’t keep up with the fast pace, they need some Chromercise work out. Work it, feel that burn, burning so goooood, yeah!
In the creative world, this is an unreachable goal. Some folks at FastGreatCheap.com did manage to make a nice overview of what you get when you want all three. The thing is, as a client you may only pick two…
Fast, Great and Cheap
Wat je als merk ook wilt, de consument is altijd met je merk bezig. Brand- en marketingmanagers willen hun zorgvuldig opgebouwde merk liever niet blootstellen aan kritiek via social media. Maar diezelfde social media bieden ook kansen. Alleen moet je niet bang zijn fouten te maken. Juist het open en eerlijk zijn over je fouten, je product(en) en je campagnes is wat de consument wil. Uiteindelijk wil je als merk geen consumenten hebben maar fans. Ambassadeurs van je product die anderen overtuigen van het nut om je product te gebruiken. Die ambassadeurs moet je koesteren, het kan je merk heel ver helpen.
Zo is Apple groot geworden door (in het begin) een kleine schare van enorme product en merk fan’s. Die schare is mettertijd steeds groter geworden en sinds kort is Apple het bedrijf met de grootste beurswaarde ter wereld.
Een voorbeeld dat consumenten altijd met je merk bezig zijn is dit voorbeeld. Hierbij heeft een student voor een designopdracht een nieuwe fles voor Coca Cola bedacht. Dit design is door bijna alle (more…)
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How to “advertise” yourself on online platforms?
0 Comments | Posted by Derek in Interesting, Marketing, News
Once in a while we post guest articles of other creative minds. This time the article comes from Stefanie Kahls. She is PR manager at Twago. She writes about how Freelancers can best advertise themselves on the internet. It’s a tough world out there, you better prepare!
Being a freelancer is not always easy. After you have opted for an alternative to the ordinary nine to five job and start the adventure of being self-employed, there is still the challenge of getting people to find out about you. So, how can you advertise yourself and your expertise?
You have one big advantage: You are a freelancer in a digital world. Besides its massive size the internet is very transparent. If you know where to go to in this sphere, it is easy to find the relevant people to give them the opportunity to get to know you and the services that you provide.
The knowledge of where
Using online platforms for freelancers is the most effective and easiest way to advertise yourself in the job market. Online platforms help freelancers (more…)
Muaahhhhh… Superbowl 2011 advertising Volkswagen. Needless to say it is spot on.
Always wondered if somebody asked you if you want to do this project for free? Because they are a start up, or they are working for a charity? Here is the answer. A great graph by Jessica Hische that will guide you through the decision making process. Funny! Click the image to view larger file.
We thought we were about the only ones in the industry who thought that the future of advertising was about to change. We would see more and more crowdsourcing initiatives pop up and more clients who had the courage to set a new form of creative briefings. We would see examples like our friends fromVictors & Spoils come up and have success. The have won the Harley Davidson account with a new business model. And that’s not a business model where an ad agency can sit back and push a TV campaign out. We too have had very cool clients this year, a big thank you to all of them. But we are at the verge of change. There is a really cool article on FastCompany.com where they explain exactly why things are about to change. It’s quite a long article so take your time for it to read. It is worth every minute. If you are finished reading, think about your brand, your agency, your future. There is a new sheriff in town and it’s called Crowdsourcing (or Elite sourcing as we call it ;-))